The Headway group of institutions is addressing a human urge which has become as basic to the house wife as to the celebrity. We are talking of the ability to carry out creative and effective communication – “Communication Skills’ – the survival skills valued in all walks of life. And this term used in the context of the lingua franca of the world, the English language, commands an undeniable universal appeal.
Business interests capitalizing on the basic human urge to communicate well in English have proliferated globally. Armed with ridiculously optimistic and populist slogans like ‘English in sixty hours’ they lead the naïve into believing that cramming a hundred questions and answers and aping unnatural accents is all that a conversation in English is about. Swindling the desperate is big business.
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Headway 2008 report
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We are talking of the ability to carry out creative and effective communication
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We are talking of the ability to carry out
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We are talking of the ability to carry out creative and effective
